Teaches classes in sport management, sports promotion and marketing, and planning and managing sport facilities.
Associate Professor
Chengming Hu, PhD
Contact Us
Contact Chengming Hu for information on Sport Management
Hayes Hall
563-333-5215
HuChengming@mygril-yaoyao.com
Education and Training
- PhD, Indiana University, Leisure Behavior
- MS, Indiana University, Sport Marketing Management
Areas of Professional Interest
- Sport Marketing
- Sport Tourism
- Sport Consumer Psychology
Recent Publications
- Naaman,K., Wang, W., Hu, C., & Howell, B. (2019). Service-learning in a Tourism, Hospitality, and Event Management Program. Events and Tourism Review, 2(2),88-98.
- Teng, C. C., Hu, C. M., & Chang, J. H. (2019). Triggering Creative Self‐Efficacy to Increase Employee Innovation Behavior in the Hospitality Workplace. The Journal of Creative Behavior, 1-14.
- Hu, C. and Cole, S. (2019). The Impacts of Destination Knowledge and Destination Interest on Generation Z's Memory of a New Tourism Destination. Advances in Hospitality and Leisure, 15, 145-159.